Designed by NZ farmers, for NZ farmers

Porangahau farmers Gretchen and Leyton King knew there must be an easier and quicker way than a notebook for recording, storing and sharing all their day-to-day farm info. The solution was Cloud Farmer—an app that works just like the notebook. Having a digital solution removes the hassle—no more soggy notebooks, never having the info you need when you need it, mountains of paperwork, lost ASD forms, and all of those other pesky bits of paper.

With Cloud Farmer you can be confident that you’ve got all your paperwork in order, which is especially handy when the auditor comes knocking. Since 2014 more and more farmers all over New Zealand have been spending less time on admin, record keeping and compliance thanks to Cloud Farmer. We want to help even more farmers save time on their admin so they can get out on the land. After all, nobody ever went farming to sit in an office.

Meet the Team

Gretchen King

Managing Director
Gretchen and Leyton purchased AgRecord in August 2013 with the purpose of developing it into a global supplier of on farm communication systems between farm staff and management.

Cloud Farmer was Gretchen's inception and today she is still the driving force behind the company, although with the arrival of baby Georgia in March 2016 and baby Hetty in October 2017 she now has a bit of a juggle on her hands.

Gretchen has a background in marketing and business development, and has extensive experience in the Agri Industry having worked in a wide variety of roles ranging from shepherding in the South Island High Country, through to importing NZ lamb into Northern Europe, marketing wine, and working as a farm recruitment consultant.

Jess O'Dey

Accounts and Customer Success Manager
Having grown up in the farming community and worked on properties across the Tasman, Jess knows her way around rural businesses. Jess also previously worked for a Farm Environmental Planning Consultancy and holds a certificate in Intermediate Sustainable Nutrient Management in New Zealand Agriculture.

Jess and her husband Che also own a fencing contracting business. Best of all Jess is a real ‘solutions’ person. Got a question or even a creative idea of something you want to add to your Cloud Farmer page? She’s the person to talk to.

Barry Williams

Operations Manager

When Barry landed on our doorstep we did wonder what lottery we had struck.  More than 20 years in the SaaS (software as a service) industry, in Business Development, Tech and Management roles meant that he’s been working in this game since before SaaS was a thing. 


Barry’s role as Operations Manager has seen him reviewing our current systems and implementing new tools to help us increase efficiencies and allow us to scale.  His next focus is the review of our software and the opportunities to develop our product to meet the rapidly change demands of our industry. Barry is a wannabee farmer at heart having lived on lifestyle blocks for the past 25 years with some sheep, a cow a dog and a quad bike…oh and some red bands.

Talk to us

We’re more than happy to have a chat about how Cloud Farmer would work on your property.
Don’t worry, you’ll be talking to a farmer who gets the challenges you face.

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