Designed by NZ farmers, for NZ farmers

Porangahau farmers Gretchen and Leyton King knew there must be an easier and quicker way than a notebook for recording, storing and sharing all their day-to-day farm info. The solution was Cloud Farmer—an app that works just like the notebook. Having a digital solution removes the hassle—no more soggy notebooks, never having the info you need when you need it, mountains of paperwork, lost ASD forms, and all of those other pesky bits of paper.

With Cloud Farmer you can be confident that you’ve got all your paperwork in order, which is especially handy when the auditor comes knocking. Since 2014 more and more farmers all over New Zealand have been spending less time on admin, record keeping and compliance thanks to Cloud Farmer. We want to help even more farmers save time on their admin so they can get out on the land. After all, nobody ever went farming to sit in an office.

Meet the Team

Gretchen King

Managing Director
Gretchen and Leyton purchased AgRecord in August 2013 with the purpose of developing it into a global supplier of on farm communication systems between farm staff and management.

Cloud Farmer was Gretchen's inception and today she is still the driving force behind the company, although with the arrival of baby Georgia in March 2016 and baby Hetty in October 2017 she now has a bit of a juggle on her hands.

Gretchen has a background in marketing and business development, and has extensive experience in the Agri Industry having worked in a wide variety of roles ranging from shepherding in the South Island High Country, through to importing NZ lamb into Northern Europe, marketing wine, and working as a farm recruitment consultant.

Katie McCabe

Sales + Business Development

Katie’s career to date has been working for large Agri Businesses such as Lincoln University and PGG Wrightson.  A staunch mainlander, she decided that the opportunity to be pivotal cog in the growth of Cloud Farmer was worth crossing the Cook Strait for and joining us in the Waipukurau office. 

Katie's energy and enthusiasm is infectious and she is happiest chatting to farmers, industry leaders and everyone in between who shares her passion for the primary sector. This same energy is being put to good use, converting farmers to Cloud Farmer users, and working with industry partners to spearhead our Business-to-Business strategy.

Kirsten Evans

Kirsten grew up in Hawkes Bay and has recently worked for Taratahi Institute of AgRiculture alongside her husband managing Tautane Station.

They have now moved to North Waikato to lease the family sheep and beef farm with their two young children. Prior to this Kirsten worked for Mediaworks Radio in Masterton as an Account Manager.

Kirsten brings a wealth of farming knowledge to her new role at Cloud Farmer and has an indepth understanding of the day to day challenges facing farmers.

Jess O'Dey

Accounts and Customer Success Manager
Having grown up in the farming community and worked on properties across the Tasman, Jess knows her way around rural businesses. Jess also previously worked for a Farm Environmental Planning Consultancy and holds a certificate in Intermediate Sustainable Nutrient Management in New Zealand Agriculture.

Jess and her husband Che also own a fencing contracting business. Best of all Jess is a real ‘solutions’ person. Got a question or even a creative idea of something you want to add to your Cloud Farmer page? She’s the person to talk to.

Barry Williams

Operations Manager

When Barry landed on our doorstep we did wonder what lottery we had struck.  More than 20 years in the SaaS (software as a service) industry, in Business Development, Tech and Management roles meant that he’s been working in this game since before SaaS was a thing. 

Barry’s role as Operations Manager has seen him reviewing our current systems and implementing new tools to help us increase efficiencies and allow us to scale.  His next focus is the review of our software and the opportunities to develop our product to meet the rapidly change demands of our industry. Barry is a wannabee farmer at heart having lived on lifestyle blocks for the past 25 years with some sheep, a cow a dog and a quad bike…oh and some red bands.
Peter Clayton

Peter Clayton

"It's never too late to learn" or so the saying goes. The opportunity to have all Peter's farm information in one place that couldn't be lost was a light bulb moment in 2015.

Two sons joining the beef farming business, an equity partnership, dairy farms and an aging brain required better systems than used previously.

The simplicity and adaptability of Cloud Farmer to Peter's needs are what caught his eye. The phrase "I liked the product so much I bought into the company", comes to mind. With his extensive business interests Peter's greatest strength is the breadth of his networks within the Agri industry.
Leyton King

Leyton King

Director & Head Guinea Pig
Leyton runs a progressive sheep and beef operation near Porangahau, Central Hawke's Bay.

Leyton is a typical farmer in that he's super busy, his staff are based at the opposite side of the farm, and he's keen to make use of technology but until Cloud Farmer he'd had limited experience with it.

He embraced his role of Head Guinea Pig so much that he's now joined the sales team on a part time basis and there's a good chance you'll see him spinning a yarn at trade shows or extolling the benefits of Cloud Farmer at a discussion day.

Talk to us

We’re more than happy to have a chat about how Cloud Farmer would work on your property.
Don’t worry, you’ll be talking to a farmer who gets the challenges you face.

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