Designed by NZ farmers, for NZ farmers

Porangahau farmers Gretchen and Leyton King knew there must be an easier and quicker way than a notebook for recording, storing and sharing all their day-to-day farm info. The solution was Cloud Farmer—an app that works just like the notebook. Having a digital solution removes the hassle—no more soggy notebooks, never having the info you need when you need it, mountains of paperwork, lost ASD forms, and all of those other pesky bits of paper.

With Cloud Farmer you can be confident that you’ve got all your paperwork in order, which is especially handy when the auditor comes knocking. Since 2014 more and more farmers all over New Zealand have been spending less time on admin, record keeping and compliance thanks to Cloud Farmer. We want to help even more farmers save time on their admin so they can get out on the land. After all, nobody ever went farming to sit in an office.

Meet the Team

Gretchen King

Managing Director
Gretchen and Leyton purchased AgRecord in August 2013 with the purpose of developing it into a global supplier of on farm communication systems between farm staff and management.

Cloud Farmer was Gretchen's inception and today she is still the driving force behind the company, although with the arrival of baby Georgia in March 2016 and baby Hetty in October 2017 she now has a bit of a juggle on her hands.

Gretchen has a background in marketing and business development, and has extensive experience in the Agri Industry having worked in a wide variety of roles ranging from shepherding in the South Island High Country, through to importing NZ lamb into Northern Europe, marketing wine, and working as a farm recruitment consultant.

Laura Hofman

Marketing Manager
Laura is our token 'townie', she moved to Havelock North in March 2020 from Wellington. Prior to moving Laura had been living and working in Wellington for the past 15 years.

Laura may not be a farmer, but she's no stranger to the agricultural sector and understanding what makes farmers tick having worked for FarmIQ and FMG. In addition she's worked for big brands such as Kiwibank, Victoria University of Wellington and CoreLogic (PropertyIQ).

Laura enjoys the challenge of working for a small company and is slowly building up her knowledge of farming.

Frankie Taulago

Sales
Frankie joined our team from Taratahi where she was their Farm Financial & Performance Analyst. Her role meant she worked closely with their various farm managers supporting them with their recording, farm budgets and maximising use of software on their farms.

Prior to this she worked for Cash Manager in Customer Support. Plus she's a graduate of Taratahi herself and she and her husband live on a 620ha sheep and beef property east of Masterton where he is the Head Shepherd.

So like the rest of our team, she has a great understanding of the challenges farmers face day to day.

Kirsten Evans

Sales
Kirsten grew up in Hawkes Bay and has recently worked for Taratahi Institute of AgRiculture alongside her husband managing Tautane Station.

They have now moved to North Waikato to lease the family sheep and beef farm with their two young children. Prior to this Kirsten worked for Mediaworks Radio in Masterton as an Account Manager.

Kirsten brings a wealth of farming knowledge to her new role at Cloud Farmer and has an indepth understanding of the day to day challenges facing farmers.

Louise Wallace

Customer Support
Louise knows Cloud Farmer inside out and back to front, that's why she's our customer support person and the first port of call for any issues or queries with the system.

Helping farmers get the most out of Cloud Farmer is what Louise loves about her job - she's hugely passionate about the rural sector and helping people. An important part of Louise's role is to regularly touch base with our clients to make sure they're confident using Cloud Farmer and they're maximising the benefits.

Louise has first-hand experience using Cloud Farmer to help manage a team, and health and safety, so she really does get it. Louise and her partner Geoff live and work on a large property in Western Southland - having a mainlander in the team means we know the difference between docking and tailing.

Paula Barrington

Accounts & Admin
An ex Aucklander, Paula moved to the Hawke's Bay in 2014 with her husband and daughter, taking on a neglected house and lifestyle block south of Waipukurau.

With an extensive background in accounts and administration, Paula is also a bit of a whizz with farm accounts these days.

As well as keeping us on the straight and narrow she also has a special appreciation of how Cloud Farmer makes farmer's admin much simpler. She's also the one to speak to about anything accounts related.

Leyton King

Director & Head Guinea Pig
Leyton runs a progressive sheep and beef operation near Porangahau, Central Hawke's Bay.

Leyton is a typical farmer in that he's super busy, his staff are based at the opposite side of the farm, and he's keen to make use of technology but until Cloud Farmer he'd had limited experience with it.

He embraced his role of Head Guinea Pig so much that he's now joined the sales team on a part time basis and there's a good chance you'll see him spinning a yarn at trade shows or extolling the benefits of Cloud Farmer at a discussion day.

Peter Clayton

Director
"It's never too late to learn" or so the saying goes. The opportunity to have all Peter's farm information in one place that couldn't be lost was a light bulb moment in 2015.

Two sons joining the beef farming business, an equity partnership, dairy farms and an aging brain required better systems than used previously.

The simplicity and adaptability of Cloud Farmer to Peter's needs are what caught his eye. The phrase "I liked the product so much I bought into the company", comes to mind. With his extensive business interests Peter's greatest strength is the breadth of his networks within the Agri industry.

Talk to us

We’re more than happy to have a chat about how Cloud Farmer would work on your property.
Don’t worry, you’ll be talking to a farmer who gets the challenges you face.

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